So kiss a little longer,
Stay close a little longer
Pull tight a little longer; longer with Big Red!
That Big Red freshness lasts right through it.
Your fresh breath goes on and on while you chew it.
Say goodbye a little longer, make it last a little longer,
Give your breath long-lasting freshness with Big Red!
With a jingle that could stick in your brain like a wad of gum on your shoe, Big Red wasted no time in making sure they were noticed in the ever competitive chewing gum market. The ad campaign paired with the adhesive song would make Big Red the most popular cinnamon gum on the market, where it remains to this day.
Debuting in 1975, courtesy of Wrigley Chewing Gum, Big Red packed a punch of cinnamon flavor into each stick, sure to make the breath fresher and instigate kissing, if the commercials were any indication. It would seem that all that ever happened on a Big Red commercial was a bunch of people in amorous lip-lock. No endearing little cartoon characters, no visual floods of flavor washing over your tongue, nothing but a bunch of kissing.