Do You Remember Koogle? What Was Your Favorite Flavor?


If you were a lover of all things peanut butter-related in the 70s, chances are good that a product called Koogle caught your eye. Not your typical spread, Koogle had a unique texture and came in assorted flavors that you either loved or loathed. Either way, this short-lived snack spread still conjures up plenty of flavorful memories for many a former kid.

Kraft Foods introduced Koogle in 1971, a sweetened peanut butter spread that was sold in a jar and available in four flavors – chocolate, banana, cinnamon and vanilla. It’s consistency differed from your typical peanut butter in that it didn’t stick to your mouth (most likely due a higher concentration of oil). One could make sandwiches, eat it on toast or crackers, or straight from a spoon should you wish to cut out the middleman.

Besides the classic commercial above, you may also remember the freaky Koogle mascot from earlier ads (none of which have made their way to YouTube yet, unfortunately). Looking like an over-sized jar of the peanut spread, the costumed character featured enormous spinning eyes, and appendages that looked like they belonged on an amphibian. He spoke in a voice reminiscent of Wolfman Jack and uttered the catchphrase “Pea-nutty-koogle with the koo-koo-koogly eyes”.